“Thirty years ago, the film and video production landscape was much different. To film a video, big or small, it used to take a team of specialists working together to produce, shoot, and edit the film. Each role — producer, shooter, editor — was a different person (or department) who could make a career and respectable living off his or her specific skill set. Nowadays, with the advent of digital cameras and prosumer filmmaking resources flooding the market, it has become necessary for many video and film professionals to learn all elements of production in lieu of focusing on one role.

Those who have adapted to the new digital demands are sometimes called “Shreditors,” which is a combination term for individuals who are expected to produce, shoot, and edit their projects from start to finish.”